As the world keeps getting digital, businesses are starting to see the importance of having online visibility where new and existing customers can go and discover about them. Today, different types of companies and individuals have a site. Freelancers build sites to showcase their portfolio; online shops make a website to sell their products; casino operators build a website where users can play slots online and other casino games.
In fact, there are millions of websites available in the world, and daily, new ones are being launched. Even though creating a website is an essential part of web development, the process doesn’t end there. In a world with numerous websites similar to yours, you might find getting people to visit your website quite challenging. So, the next step after creating a website is promoting it, which is where search engine optimization (SEO) comes in.
In this article, we’ll highlight five techniques you can use to grow your website organically, but before that, let’s dwell on what search engine optimization means.
What is Search Engine Optimisation?
SEO is the short form of Search Engine Optimisation. It is the process of making a site or content on it to be visible and rank higher on search engine pages like Google and Yahoo. SEO is great because it is free, unlike paid ads where you have to pay. Also, the traffic gotten from a search engine is organic — it is generated by an algorithm.
For instance, if you have written content about how to stop procrastination on your blog. When someone searches for “stop procrastination,” it’s supposed to suggest your content to the searcher. For this to be possible, your content and website need to be SEO-optimized; otherwise, it won’t be suggested to searchers.
Types of SEO to Grow Your Website Organically
The following are five different SEO techniques that you can use to grow your site.
1. On-Page SEO
On-page SEO, also called on-site, is the process of optimizing the content on your website so it can be search-engine friendly. This content ranges from texts, keywords, images, and more. Here are some tips on how to optimize your platform using this technique:
- Keyword research
Before writing content, you should decide the keyword you want to rank for on search engines. After that, do keyword research to pick the keywords you’ll include in your content.
While selecting a keyword, you should avoid ones with high search volumes, but ensure it doesn’t have high competition. Summarily, avoid highly-competitive keywords, but choose highly searched keywords with minimum competition.
- Metadata optimization
Search engines can communicate with your website with metadata. These pieces of data let them know what the content on your blog is about.
You should ensure that your metadata and description contain words that are relevant to your content, including keywords you want to rank for, so that you’ll have a chance of ranking higher on search engines.
- Internal linking
You should link to other pages on your website; however, ensure that your links are to high-authority pages, as this will increase the chances of the content page being understood by Google and then ranked.
On-page SEO is straightforward to do on websites, and you don’t need any technical skills. The technique is simple but effective if you want to rank higher on search engines.
2. Off-Page SEO
Off-page SEO are techniques that are not done directly on your site but can increase the trust and publicity for your business, leading to more visitors, sales, and trust from Google. Here are some ways to go about this.
- Pitch your articles
To build links to your website, you should send pitches to reputable sites in your niche and ask to write articles for them. On the article, you can then link back to your website. This technique increases your site traffic, reputation, and domain authority.
- Research other businesses
Research your competitors to find out where their website is linked so you can check if the website would like to build links for you. Also, it would help if you researched to see your competitors’ strengths and weaknesses so you can know what you need to do better to outrank them.
3. Technical SEO
Technical SEO is a process that helps Google to crawl your site so it can be suggested to people. Technical optimization is no easy task, as Google keeps changing its algorithm to crawl sites. To ensure that your site is crawlable, you should:
- Increase website load speed
Google favors websites with fast load time. You should ensure that you cut off anything that increases the load time of your website.
- Ensure your blog is optimized for mobile
Most users browse the internet with mobile phones. Google understands this, so they are prioritizing mobile-friendly websites in search results.
4. Local SEO
Local SEO focuses on the people living around the area your business is located. Doing it will increase your business’s online and offline presence in your community, leading to more sales and customers.
Local optimization can be done with Google My Business. When your website has been added, once someone living near you searches for something related to your site, it’ll recommend your Google My Business page to them.
Another way you can increase your local presence is to add your business to Google Maps. In summary, local optimization is excellent for your website, and fortunately, you won’t spend any money to add your business to Google Maps and My Business.
5. Keep Track of Your Analytics
It’s important to note that search engine optimization is not a one-time thing. To ensure your platform is search engine friendly and at an optimal level, you need to monitor your websites.
You can do this using an analytics tool. With the tools, you can see your traffic and draw conclusions from it. Also, you can know what’s working and what’s not, which is essential if you want to become an authority and rank high on search engine results pages.
The Bottom Line
As you begin growing your website using the techniques listed above, you should know that consistency is vital if you want to see a quick result. Also, you should use analytics tools to see if what you’re doing is working or not so you can adjust accordingly.
Every firm wants its page to rank high on SERPs. The following are five techniques that you can use to grow your website organically with SEO.