2D Animation: Everything You Should Know

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Welcome to this blog post to delve into the exciting and ever-changing realm of 2D animation. Over the past few years, 2D animation has experienced a massive resurgence, finding its way into a variety of mediums such as video games, TV shows, feature films, websites, and advertisements. From the highly popular Rick and Morty to the numerous animated series on social media platforms like Snapchat, 2D animation has been gaining significant momentum.

Furthermore, the popularity of 2D platform video games has skyrocketed, demonstrating the growing interest in this medium. As the industry continues to grow, the demand for new and exciting content in television animation is at an all-time high, with streaming services actively seeking fresh content. So, let’s dive in and explore the world of 2D animation together.

What Is 2D Animation?

2D animation refers to the utilization of computer software and vector graphics to produce animated visuals. It is used in a variety of media, including movies, advertisements, and video games. In contrast to 3D animation, 2D animation involves creating characters, storyboards, and backgrounds in a two-dimensional space— meaning, they only have height and width, not depth. The elements in 2D animation move along the horizontal and vertical axes, with no movement toward or away from the camera.

Professional Services for Creating High-Quality 2D Animations

Animation companies are offering 2D animation services with experienced animators who have expertise in all the popular 2D animation styles.

  • Motion Graphic Animations: Motion graphic animations can bring a high level of realism and creativity to any project. These animated graphics use motion graphics software to create stunning and sophisticated designs that move and provide an interactive experience for the viewer.
  • Stop Motion Animation: Stop motion animation is a technique where physical objects are moved one frame at a time to create the illusion of movement. With the use of the latest technologies, stop-motion animations can be produced with high quality and precision.
  • Animated Explainer Videos: Animated explainer videos are a popular way of conveying messages to audiences. These videos use animated graphics to explain complex concepts or ideas in an easy-to-understand way. By using animated explainer videos, businesses can effectively communicate their message and engage their target audience.
  • Whiteboard Animation: Whiteboard animation services are a unique way to create engaging videos. With this service, companies can provide clients with a video that looks like the content is being hand-drawn on a white background or school whiteboard.
  • Animated Commercials: Animated commercials are a popular medium for businesses to showcase their brand, products, or services to a wide audience. These commercials can be used for various purposes, such as promoting a product or service, building brand awareness, or delivering a message to the audience.
  • Infographic Videos: Infographic videos are an effective way to communicate complex information to an audience, which means the meticulous creation of these videos using the latest technology and design software.

Process of 2D Animation

  • Project Scope: According to project requirements, turnaround time and pricing are defined, and relevant data is collected about the target customers.
  • Resource Allocation: Resources are allocated, and a project manager is appointed to act as the liaison and provide regular updates on progress.
  • Execution: Professional designers carry out the animation according to the client’s specifications. This includes creating concept art, character design, background design, a storyboard, animatics, animation, and compositing.
  • Quality Check: Multiple quality checks are conducted to ensure 99 percent SLA adherence and compliance with ISO quality standards.
  • Output: The final output is delivered to the client in their chosen format, such as JPEG, TIFF, PNG, PDF, or others.


In conclusion, 2D animation services offer a wide range of options to bring your creative ideas to life. Whether you need motion graphics, explainer videos, commercials, or infographic videos, there is an animation style to suit your needs. With professional designers and advanced technologies, the possibilities for animated content are endless.


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